Sometimes, marketing can be a risky investment, especially true if you find that you try all the famous tools and strategies, but receive no results. Luckily, one of the most effective marketing strategies is practically free – and that’s word of mouth marketing.
Before making a decision to buy a product or service, people typically ask a family member or a friend for suggestions. They don’t rely on commercials. Word of mouth is the fastest way for people to get information. What is even more important, we perceive our friends’ and family’s experiences as the most trustworthy source of information.
Within the last few years, marketers have focused mostly on boosting the number of social media fans instead of connecting with them. Having a few hundred satisfied fans who love your products is far more effective than thousands who’ve only “liked” your website to win something.
WHY A WORD OF MOUTH MARKETING STRATEGY IS SO POWERFUL
Word of mouth marketing is the oldest and the most original social media platform. It is the most valuable form of marketing proven to drive the highest sales for