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Why Word of Mouth Marketing Strategy Is the Most Powerful Method for Growing Your Business

pexels-photo-marketing-300x200Sometimes, marketing can be a risky investment, especially true if you find that you try all the famous tools and strategies, but receive no results. Luckily, one of the most effective marketing strategies is practically free – and that’s word of mouth marketing.

Before making a decision to buy a product or service, people typically ask a family member or a friend for suggestions. They don’t rely on commercials. Word of mouth is the fastest way for people to get information. What is even more important, we perceive our friends’ and family’s experiences as the most trustworthy source of information.

Within the last few years, marketers have focused mostly on boosting the number of social media fans instead of connecting with them. Having a few hundred satisfied fans who love your products is far more effective than thousands who’ve only “liked” your website to win something.

WHY A WORD OF MOUTH MARKETING STRATEGY IS SO POWERFUL

Word of mouth marketing is the oldest and the most original social media platform. It is the most valuable form of marketing proven to drive the highest sales for

The Top 5 Referral Marketing Ideas for New Businesses

imagesDo you have a brilliant business idea that’s taking off? Are you at a point where you have a product and your customers love everything about it? Have you considered leveraging the power of referral marketing to help even more people discover your product? There are numerous referral marketing ideas that can help you increase your sales.

Consider this – nowadays, a business has to sell more than just a product. You have to sell a full customer experience; An experience that has inspired your customer to share your products with friends and family.

Marketing conditions are continually changing. Unlike a decade ago, businesses these days do not only sell a product or service to customers, but also an experience. They are given a full experience that will inspire them to share the product or service with friends and family – all of whom are potential customers. Word-of-mouth referrals are the most effective way to grow your business, and this is especially true when you are just getting started as a business.

According to Entrepreneur, an ever increasing number of businesses in 2015 and beyond will

Embrace Event Marketing For Brand Building

downloadWorldwide business owners are facing extreme challenges to pump up their brands to make them globally recognized. Even, marketing evangelists and strategists find it highly difficult to spread their brand to the community in an effective way. Because of the increased competition, they are facing hard challenges in communicating with the consumers. As traditional marketing techniques are not enough at this point of time, it is important for the companies to think in a bigger and more aggressive manner. However, marketing arena is constantly showing better and innovative ways to fluently and impressively communicate with consumers. More and more companies are choosing event marketing for that bigger and better impact.

Fastest growing marketing technique

Event marketing is one of the fastest growing marketing techniques that have impressed marketers worldwide. It has the ability to build a stronger medium of communication with the customers. It also helps businesses to understand customer’s needs and their intention. In fact, it also helps business owners to know about their customer’s emotions and thinking patterns, which is highly valuable for them to build better products or services.

Innovative way of spreading

Tips For Measuring The Success Of Your Marketing And Promotions Campaign

One way you can make sure your current marketing and promotions campaign is effective for your business is to measure its success. Even if you think your current plan or strategy is working greatly for your business, without any hard numbers or proof to support this, you can’t afford to be complacent and close-minded. You need to be open to trying new strategies or techniques to ensure that your marketing and promotions campaign is really helpful for your business.

Measuring the success of your marketing and promotions campaign doesn’t have to be an arduous and complicated task. Here are some useful tips you can follow when measuring the effectiveness or success of your business’ marketing and promotions campaign:

Identify the appropriate, measurable goals you have set for your business.

Businesses have various goals they want to achieve. However, you need to identify the ones that are in line with or are the focus of your marketing and promotions campaign. Examples of these measurable objectives are the increase on your website traffic and if your brand reached the specific audience or group you were targeting. Keep in mind that the more measurable the objectives are, the

Tips For Measuring The Success Of Your Marketing And Promotions Campaign

One way you can make sure your current marketing and promotions campaign is effective for your business is to measure its success. Even if you think your current plan or strategy is working greatly for your business, without any hard numbers or proof to support this, you can’t afford to be complacent and close-minded. You need to be open to trying new strategies or techniques to ensure that your marketing and promotions campaign is really helpful for your business.

Measuring the success of your marketing and promotions campaign doesn’t have to be an arduous and complicated task. Here are some useful tips you can follow when measuring the effectiveness or success of your business’ marketing and promotions campaign:

Identify the appropriate, measurable goals you have set for your business.

Businesses have various goals they want to achieve. However, you need to identify the ones that are in line with or are the focus of your marketing and promotions campaign. Examples of these measurable objectives are the increase on your website traffic and if your brand reached the specific audience or group you were targeting. Keep in mind that the more measurable the objectives are, the

Why Your Retail Business Is Failing Without Content Marketing

Content marketing isn’t just publishing a few blog posts a week. It’s about more than just being a company-it’s about being a brand that believes in something.

Without a content marketing strategy that embodies the vision of your company and brand, your business will lose loyal customers and advocates. If your retail business is failing to build a stickiness with your customer base, here’s why and how to fix it.

INSPIRE CUSTOMERS, DON’T TREAT THEM LIKE TRANSACTIONS

The ideal customer is one that connects with your brand, and unless you have a steady stream of messaging that speaks to your customers to reinforce why you’re the go-to for the products you sell, they’ll forget. Instead of focusing solely on sales and discounts, inspire your customers with a message that resonates with them.

Fashion retailers, for example, can put together lookbooks for what style fits “you” best. Nordstrom advertises its lookbooks to several customers based on their web behavior and purchase history:

DON’T BE JUST A VENDOR

Not adding value beyond the products you sell doesn’t differentiate you from competition. Customer loyalty is built beyond being a vendor. Show your customers that you

11 Podcasts for Freelance Marketers

As a freelance marketer you’re constantly learning, reading, and hearing more about the industry and ever changing landscape. With so much information out there and so many different perspectives it can be hard to keep up. Podcasts are perfect for busy freelancers because you can listen and learn while you do pretty much anything else like driving or making dinner.

Whether you’re looking for something to help broaden your marketing knowledge, learn a new skill, build your brand or business, tap into other creative outlets, or let your brain switch gears for a few here’s a list of great podcasts straight from our community.

CALL TO ACTION

From the team at Unbounce, Call to Action breaks down everything from strategy and planning to execution, measurement and optimization.

THE FREELANCER

Hosted by Paul Jarvis, founder of the Creative Class, Freelancer gives straightforward advice and is probably the most authentic and genuine podcast about the industry. It’s perfect for creative freelancers in everything from design to writing.

THE FIZZLE SHOW

The Fizzle Show is described as “conversation about entrepreneurship in general, building a thriving audience, and the battle of supporting yourself doing something

Are You Making It Easy?

Here’s a question we all need to ask ourselves as business owners.

Are we making it easy for our customers to do business with us?

As strange as it may sound, a lot of business owners these days never actually stop and do a stock take on whether or not their processes, systems, structure or operational methods are getting in the way of how a client / customer would like to interact with them.

You see this is something that I feel is slapping most of us in the face when we deal with larger organisations and as frustrated as we may get, for some of us, maybe we are treating our customers the exact same way.

It never ceases to astound me at the way some larger organisations actually run and actually treat their customers. Recently I had the misfortune of having to set up a new merchant facility for my new business. Now I was not really prepared for anything other than a simple process but how wrong was I?

Firstly the first bank told me it would take 10 days for them to “set it up” but if I wanted

Different Components Of A Marketing Mix

There are several ways for promoting a product in various areas of media. Promoters today use the online advertisements, endorsements, special events, and magazines or newspapers to promote their products and/or services. For customers frequently purchasing their products, there can be incentives given like free items and discounts.

The act of advertising a great service with either a short or long term goal of boosting sales is product promotion. Lots of companies these days make use of various marketing techniques through different communication mediums. Today, not a single medium is better than another since the most efficient medium to use will greatly depend on the type of product you are showcasing.

Nowadays, more and more companies are considering of using social media channels to advertise their products and services. Know that with these methods, companies will have the ability to showcase their offerings to anyone. In fact, because of the popularity of social media, most businesses had great success in showcasing their products, most especially to the younger generations who prefer to go online rather than watching the television or reading newspapers.

Basically, there are 3 main objectives of promotion. These are to increase demand,

Top Reasons to Use Stickers and Decals As a Marketing Tool

One thing all business owners will tell you is that marketing is key. You need to promote your business and build you brand through a variety of marketing outlets. Custom stickers are a fun, easy, and cost effective way to promote your business. Here are the top reasons why we think stickers are a great marketing tool:

Affordability

Most printing companies will give you a bulk ordering discount (not that stickers aren’t one of the cheapest items to print anyways). Chances are if you’re ordering over 100 of them, you’ll be able to get each one for 10-25 cents each, sometimes less! On top of that once you do your first round of printing the company will have you images ready to go meaning you avoid set up costs and they often give repeat customer discounts as well!

Flexibility

Stickers can be printed in so many shapes and sizes which makes them extremely versatile. When people say stickers they tend to think of those multicolored animal or smiley face stickers you used to get when you were a kid on your homework, but “stickers” can be used in a variety of applications. Product labels,

Finding The Best Marketing Materials And Promotional Resources

Quality signage can play a key role in any marketing effort. Signs, displays and banners that are designed to catch the eye and showcase a specific brand, product or feature can allow merchants and retailers to increase revenue and generate additional interest in specific products or services. Suppliers and providers who can offer a wider range of materials options can be an asset that no business owner can afford to overlook.

Poorly designed displays can find even the best quality products going unnoticed on store shelves and retail environments. Marketing a specific item or ensuring that services and promotional specials are more likely to stand out can be more challenging than many business owners might realize. The right promotional materials, signs and banners can make quite an impact on customers.

While digital marketing continues to grow in popularity, merchants and retailers who neglect conventional resources could be making a costly misstep. Proven marketing resources and methods still play an important role within the sales process and access to the right resources can be a very important concern. Dealing with a supplier who can offer a wider range of promotional materials, choices and options is always a

The Staffing Marketing Tool That Takes the Mystery Out of Marketing

Preventing your brand messaging from getting lost in the chatter may be one of the most difficult challenges facing members of the staffing industry today. Your clients and candidates have no shortage of staffing firms to select from, most of which claim equal expertise or offer a comparable value proposition. To be noticed, let alone remembered, requires more than a routine message.

Contemporary marketing is built to target people on the individual level. Your staffing marketing tool should have the analytic power and maneuverability to make that happen. Here’s how the right recruiting and staffing software can integrate into your competitive marketing strategy.

Quickly Identifying Which Marketing Tactics Work

In previous years, your staffing firm might have had the luxury to test marketing tactics at a leisurely pace. However, that’s not the case today. Data analysis tools have influenced every inch of the staffing industry, from sourcing and customer relationship management to back office and marketing strategies. The difference in the growth of companies who effectively use their data is the difference in speed you see between a bullet train and a stagecoach. The right staffing marketing tool can contribute to a staffing agency’s significant

Transitioning Your Content Marketing Into Key Performance Indicators

When it comes to your content marketing materials, of course, the quality of your content must be established and consistent. People come to expect that from you and you must ensure that you provide that level of content always. So, how do you take your content marketing materials and transition them into KPIs?

Choosing the most effective content marketing strategy for your business

Content marketing materials have to create an impact in many different ways. In addition to solid, compelling writing, the content marketing materials also need to make a positive impression and produce results that allow you (as the business owner) to give your prospects and existing clients what they want and need.

On the other hand, another aspect (or result) of your business about which you should pay particular attention is your key performance indicators (KPIs) and how your content marketing efforts affects your KPIs. At this juncture, it is important for you to understand that there is no shortcut to successfully getting your content marketing content to result in improved KPIs.

You need to be able to identify which KPIs are the ones that you need to pay attention to

The Death of Rolodex Marketing

Surprisingly, a significant number of professional services firms continue to resist building online brand visibility as a business development strategy. The excuses we hear from them most often include:

“We’re in a relationship business.”

“New clients don’t find us by searching online.”

“Our business is driven exclusively by referrals.”

Although often it’s a waste of time to push back on their refusal to embrace online visibility, these are 3 reasons that we use to plant some seeds of doubt:

The Way People Make Decisions Has Changed Forever

In the pre-internet world, personal relationships, referrals and endorsements played a significant role in the decision-making process. Before making a decision about anything -buying a car, hiring a plumber, investing in a fund, and even sizing up a potential love interest – people communicated directly with friends, family and business associates, seeking their opinions and guidance. For generations, human interaction served as the primary validation process in decision-making.

Over the past 20 years, the internet has dramatically and permanently changed the way that people make decisions. Online research is rapidly replacing human interaction as the primary validation process in all decision-making. We check out Edmunds.com before we buy a car.

Time to Humanise Your Marketing

Marketers, Advertisers, and Public Relations Professionals are constantly conceiving strategies that would make their sales grow. However, many a times these professionals start thinking more about their brand than the audience. Whereas, PR professionals might be thinking regarding the industry trends to find themselves a mention, while advertisers might be looking for ways to send a message to a greater audience at the cheapest price and Marketers might be busy building leads to serve the Sales department. All of them are making a mistake, though! They have forgotten the human being behind the screen; the human who is to buy their products and services. It is this human factor that should drive all their marketing efforts, including Public Relations and Advertisements. Rather than analyzing what went wrong after you set forth a marketing strategy, frame your strategies around the feelings of your target customer.

Take Human Psychology as a Guide

Not everyone in the audience is your target customer. So, the first thing to determine is who would buy your products. Who are they? Where do they live? What is their income? And what motivates them to buy your product? Answers to these few questions are

Tips For Effectively Marketing Your Martial Arts School

A lot of seasoned and talented martial artists have the big dream of helping people, especially young ones, learn how to defend themselves through martial arts. Setting up and running your own school would be the first step for you to take to achieve this goal. If you do push through with this plan, you will have ample opportunities to teach people useful self-defense skills and you will be able to impart in them key character-building lessons on discipline and respect, among others.

However, once you become the owner of a martial arts school, teaching won’t be your only or primary job. This will be especially true if you plan on keeping overheads low by hiring only a few employees to help you out.

One of the important additional tasks you will have to handle is marketing your martial arts school. After all, if no one knows about your school and offered courses, you won’t have any students. You won’t get any revenue as well. And to get people or kids to enroll at your school, you need to market or promote your institution.

If it’s your first time to carry out a marketing campaign

Using Props in Marketing

When we say the word “advertising”, it means making your business differentiated from the others. This is very clear that advertising is all about being unique and creative. Props have always been an important element to attract and make feel realistic. Props are used in many situations such as in arts, movies or theaters give a real effect. Keeping this reality in mind, different marketing managers of renowned brands agree that the use of props in marketing helps a lot in engaging audience. The basic purpose of using marketing props is that it attracts and grabs the attention of people. This is the reason that top notch brands of the world showing their creativity by using props in their marketing strategy.

Here I am going to describe key methods that can give you an idea that how as a marketing manager you can use props to correctly engage with your target market.

Set Marketing Objective:

The first thing which works as a foundation of your entire marketing strategy is to set your clear objective. This practice helps you to be specific in your goals and plan things subsequently.

Select Relevant Props

The

The Value Of Using A Promotional Flag In Marketing

In order to market your services or products, you have to grab the attention of potential customers in the brief moment that you have their attention. It is crucial to find a way to grab a share of the market by standing out from your competitors. If you are looking for a new way to promote your services or business, you can use a promotional flag. Printing your message on such promotional flags is a great way to reach prospective customers and show them what you offer.

You can print the logo of your business on a high-quality fabric material. Promotional flags can draw the attention of many people due to bright colors and bold messages. Many types of flags are available. They include the following.

Tear drop flags

These flags are ideal for drawing the attention of people to outdoor events held in stadiums, car parks and storefronts. They can effectively convey your message in windy conditions because they are not affected by large gusts. These flags are also lightweight and sturdy. They come in multiple designs and sizes over which you may print and convey a message.

Wind flags

These flags

Aggressive Marketing

About marketing. Some procedures keep repeating themselves in different ways. Do not advertise, but hand out free samples. Then when you notice people are interested in your story, give them a limited amount of time (about one hour) in which they can buy a product at a huge discount. Afterwards the product is supposedly no longer available.

There are many video’s and webinars around that tell you in just one hour about their fantastic new innovation. To be able to chatter for a whole hour you constantly have to repeat yourself about how Secret, New, Fantastic and Life-Changing your product is and in what Enormous Way it will Help you to contact new clients. How rich you will become, enable you to serve your clients from an island in the Pacific, money pouring in while doing as little as possible. This will not be annoying for your new clients who from that moment on will eat up your every word, their wallets ready to purchase your next product. They will become your new ambassadors, your free advertisers.

This whole process of selling as much as possible and making people greedy for more annoys me. I dislike

4 Marketing Research Techniques That Give You An Unfair Advantage

So if all great marketing is customer-centered then it makes sense for us to really understand as much as we can about our best customers. Enter marketing research.

If we know what makes our very best customers tick… then we can identify and speak to those particular traits or challenges in our marketing which should attract even more awesome customers.

We do this by filling out a buyer persona (also known as a client avatar).

Our personas include information like:

demographics
goals and values
challenges and frustrations
etc.

The internal checklist that we use for our private clients has 62 questions that we ask to give us the best possible view of the client’s perfect customer.But the question often comes up…

Where do I get this data? I don’t know all of this.

That’s actually a great question because the chances are… you aren’t going to know all of this or maybe even some of this so that’s why we’ve created this post on Buyer Persona research techniques.

Below are 4 techniques that you can use the next time you update your buyer persona(s).

Buyer Persona Research Technique #1: